Some people ask what makes Ducati motorbikes so desirable. If you don’t know anything about motorbikes than you’re unaware that Ducati has been around since 1926. They’re an Italian company with about 1,200 employees and they really know what they’re making. Therefore they have had plenty of time to get their names out. They have become extremely popular every year since then. One reason this motorcycle manufacturer is so desirable is because it’s all they make. They specialize in motorbikes and motorbikes only (besides accessories and merchandise). They’re also not your average motorcycles, as these are high-performance. Riding one of these bikes gives a similar feeling children get on Christmas day. There are four key reasons these bikes are just so desirable. Well five, one being the Italian’s passion, but we won’t really be getting into that here.
The four key reasons of desire are easy to point out.
Simply by looking at a “Duc” many people would guess they’re fast. There’s no denying that there’s thrill-takers out there. Many of these people want the fastest car or motorcycle on the planet. That’s just about what you’re going to get with a Ducati. The truth is unless you’re stunt devil on a closed course, you will never reach the full speed of a newer Ducati on the street (hopefully). These bikes will smoke anything on four wheels out of the water. It’s been said that the Ducati 1098 has a zero to sixty miles per hour time of under three seconds! Let’s also make a key-point that they have air-cooled engines to cool them down.
2. Style / Design
These bikes are extremely unique because they are designed and not “decorated”. I believe they are the most stylish bikes you can buy. They bring the high-performance engine to life in the design of the bike as well. These bikes can last a life-time and more from the inside and out. Like Ducati says themselves, “Engineered by the stopwatch. Designed by the race track”
3. Proven Racing Success
Ducati has a long history with racing, they like to win and have MANY titles to back them up. Let’s start with a title in 2007 at the MotoGP World Championship. How about thirteen coveted titles at the Superbike World Championship (SBK) ranging from 1990-2008. Four of those were won riding on a Ducati 916. That’s not all ladies & gentlemen, eight titles at the British Superbike Championship, and two at the AMA Superbike Championship! These bikes obviously can race and the track results are there to prove it.
4. Enthusiasts Groups
A very smart thing Ducati has focused on since the 1990’s is marketing. They have put together many things in connecting with branding efforts. This would include online communities and local enthusiast groups across the world which offer exclusive Ducati insurance. Here are some numbers based on groups: 400 Ducati clubs worldwide, 20,000 registered users of the Ducati Owners Club web site and 17,000 subscribers to the racing web site. People have their eyes on upcoming models and many purchase them on release day. If you haven’t gotten the chance to see one in action let alone ride one, it’s highly recommended!
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